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The Italian goldsmith sector during the past year has been examined in the report of the Club degli Orafi and the Studies and Research Department of Intesa San Paolo. According to data collected by ISTAT, in 2018 the production and turnover of gold and jewelry went up 8.4% and 4.6% respectively. As far as exports are concerned, jewelry showed a -1.7%, while precious jewels accounted for -2.7%. The United States marked a positive value of 2% second only after Switzerland. Exports to Hong Kong decreased (-4.3%), United Arab Emirates (-16.1%) and France (-5.8%), despite the sales boom in 2017.

According to Stefania Trenti of the Studies and Research Department of Intesa San Paolo, “The picture that emerges shows a slowing in part physiological after the exploit of the previous year”. The strong uncertainty that is characterizing the international scenario promises a not-so-easy 2019: “However, there will be plenty of opportunities for growth that many Italian companies will be able to seize”.

For Gabriele Aprea of Chantecler “2018 presents itself with lights and shadows for the Italian jewelry sector, between the trend of precious jewels prices, the evolution of the exchange rate and the presence of a non-brilliant global demand, where the difficulties of the Middle East, United Arab Emirates and important markets such as Turkey are weighing. The sector has historically a positive balance among the highest in manufacturing ”.

Therefore, the importance of supporting Made in Italy jewelry should be emphasized to highlight the high quality of Italian products compared to those of fluctuating quality made with human and environmental exploitation policies, “often unsustainable and ethically unacceptable”.

According to the True-Luxury Global Consumer Insight, which is realized by Boston Consulting and Altagamma, 425
millions of high-end consumers in the world spent around 920 billion.
This research illustrates that Millennials and Chinese will be the future consumers, achieving 1,3 trillion by 2025 and
an annual growth rate of 4-5%.
Furthermore, the total consumers will rise to almost 500 million people. While, the so called “experiential luxury”
accounted for 590 billion, but it has increased more than the personal luxury which accounted for 330 billion.
The segment which includes hotels, restaurants, wine and spirit increased the growth rate compared to the personal
segment (clothes, clocks, jewels, cosmetics, perfumes, accessories). According to the experts, it is the hegemony of the
new generations of consumers, which are more tied to the experience than the previous ones.
The Boston Consulting Group estimates that the Millennials will achieve 50% of the personal luxury market and the
high-end Chinese consumers will achieve 40% by 2025.
Generation Z quotations account for only 4% in the luxury sector today, but they are also on rise and they will increase
to five percentage points per year.
For this very reason, the companies must concretely begin to understand the tastes and style of the younger generations
which represents the consumer group that rewards the collaborations between luxury brand and streetwear reality. This
trend has brought the analysts to identify these partnerships at the top of the current consumption trend list, followed by
the second hand phenomenon.
Finally, the study analyzed the habits of 18.5 million high-end consumers: they represent only 4% of the total but with
an expenditure of 278 billion, namely around one third of the total expenditure.

The manifestation achieved excellent results thanks to the international participants and the collaboration with firms,
local institutions and the territory.
OROAREZZO ended with great cooperation among the fairs and great results for the gold sector.
“Good results – said Ugo Ravanelli, CEO of Italian Exhibition Group – thanks to the work to achieve an only one
management for the gold’s fairs, strengthening the role of the platform wanted by IEG. The management has been very
efficient in Arezzo and it had four pillars: the anticipation of the dates according to the strategic markets, the
investments made, the positioning focus and the development of incoming buyers from abroad”.
OROAREZZO took place from 6 to 9 April and it collected besides developed the best of the gold production Made in
Italy at international level: over 450 buyers hosted from 60 countries and over 500 firms as proponent of the best
goldsmithing Made in Italy.
It was very important the inflow form the Middle East such as United Arab Emirates, Saudi Arabia, Lebanon, but also
from USA, Hong Kong, Germany and Spain.