According to the True-Luxury Global Consumer Insight, which is realized by Boston Consulting and Altagamma, 425
millions of high-end consumers in the world spent around 920 billion.
This research illustrates that Millennials and Chinese will be the future consumers, achieving 1,3 trillion by 2025 and
an annual growth rate of 4-5%.
Furthermore, the total consumers will rise to almost 500 million people. While, the so called “experiential luxury”
accounted for 590 billion, but it has increased more than the personal luxury which accounted for 330 billion.
The segment which includes hotels, restaurants, wine and spirit increased the growth rate compared to the personal
segment (clothes, clocks, jewels, cosmetics, perfumes, accessories). According to the experts, it is the hegemony of the
new generations of consumers, which are more tied to the experience than the previous ones.
The Boston Consulting Group estimates that the Millennials will achieve 50% of the personal luxury market and the
high-end Chinese consumers will achieve 40% by 2025.
Generation Z quotations account for only 4% in the luxury sector today, but they are also on rise and they will increase
to five percentage points per year.
For this very reason, the companies must concretely begin to understand the tastes and style of the younger generations
which represents the consumer group that rewards the collaborations between luxury brand and streetwear reality. This
trend has brought the analysts to identify these partnerships at the top of the current consumption trend list, followed by
the second hand phenomenon.
Finally, the study analyzed the habits of 18.5 million high-end consumers: they represent only 4% of the total but with
an expenditure of 278 billion, namely around one third of the total expenditure.